Why Exhibit?
The Preferred Platform for International Fragrance Brands Entering the Chinese Market
FAW2024 will become the first choice for overseas brands to enter China. By interacting with consumers in China, those international brands can have a better knowledge about their consumption trends, cultural preferences, and buying habits, therefore optimizing the marketing strategy to gain a better competitive advantage in the China market.
A Platform for the Domestic Fragrance Brands to Shine
As the demand for fragrance products growing each year, some new forces of China’s domestic brand have risen up rapidly, according to data, the number of fragrance related enterprises have reached around 3, 000. FAW2024 provides a stage for China’s domestic fragrance brands to show their creativity, new designs, and deep perception of China’s domestic culture, attracting attentions of consumers and potential partnership in China as well as in overseas.
Located in the Greater Bay Area, Linking Resources Globally
The Guangdong-Hong Kong -Macao Greater Bay Area industrial clusters have distinctive advantages and a broad consumer market. FAW2024 benefits for linking resources of fragrance industry worldwide, and attracting new clout and targeted consumers including young adults, trendsetters, consumers emerging market, pushing forward the development and innovation of global fragrance industry eventually.
